Thismoment DEC 4 Product Overview, new DEC releases and much more... | October 2012 Newsletter
Moments that Matter October 2012 Newsletter
Thismoment Unveils New Version of Cloud-Based Platform for Dynamic Brand Experiences: DEC 4
September and October have been busy months for us at Thismoment! We're proud and excited to unveil the newest version of our flagship product, the Distributed Engagement Channel 4. DEC 4 helps brand marketers create, distribute and measure dynamic interactive brand experiences across multiple sites and devices.
Building on Thismoment's heritage of innovation, DEC 4 includes many cutting edge features. Among the most powerful is support for publishing to both the Facebook Timeline and the recently introduced Twitter Cards, increasing reach and enabling users to engage in rich brand experiences directly within the news feeds of their favorite social network. DEC 4 also includes advanced integration with Facebook's Open Graph API, so that interactions can automatically generate user stories which can be promoted organically or through paid media on Facebook Sponsored Stories. Enhanced social media management tools, more powerful analytics, and stronger support for global programs round out the DEC 4 offering.
These are some of the most important new additions in DEC 4:
DEC 4 features an enhanced UI and feature set to streamline enterprise level management of multiple users across multiple DECs spanning sites, regions, and languages. The navigation bar on the new CMS is now streamlined to focus on five main areas that are important to our customers: Dashboard, Content, Channels, Social, and Analytics.
Interactive video theatres and image galleries can now be built once and embedded on Facebook timelines, within YouTube brand channels, Twitter cards, and even as rich media advertisements on ad networks.
With DEC 4, brand marketers have more powerful user and social account management options, collaborative workflow capabilities, and the ability to track and analyze sentiment on social media conversations.
New social engagement features include the ability to embed DEC multimedia directly into Facebook Timelines and Twitter cards, use pre-approved multimedia theaters on YouTube Brand Channels, Facebook Event RSVP Modules, and integration with the Facebook Open Graph.
DEC 4 features new dashboards, Integrated Facebook Insights, and new HTML5 data graphs, which provide brand marketers the powerful analytics and reporting capabilities they need to measure and track performance.
With enterprise level management for multiple DECs across multiple regions and with user permissions, brands can easily and simultaneously run content and UGC campaigns in countries across the globe and localize that content into multiple languages. DEC 4 also has new support for multiple languages within a single country and right-to-left language support (e.g. Hebrew and Arabic scripts.)
With full HTTPS support, DEC 4 is hosted on a secure server architecture, compliant with Facebook, YouTube and other secure distribution points.
Each month, this section will highlight customer examples across different industries. Follow the links below to see live customer channels developed and powered by Thismoment.
Pottery Barn Encourages Teens to Share Back to School Plans
A wholly owned subsidiary of Williams-Sonoma, Inc, Pottery Barn is a home furnishing store chain with retail stores in the US, Canada and Puerto Rico.
Created using Thismoment's DEC platform, the Pottery Barn Back to School video contest encourages teens to share their plans for the upcoming school season through a video. The winners of the UGC contest stand a chance to win a $4000 PBteen gift card or one of three $300 gift cards. What makes this DEC unique is its integration with Facebook's Open Graph. This means users can authorize their submissions with Facebook via the contest, SCM, or theater Open Graph Prompt Tray. Meanwhile, users can also to browse through submissions, vote for their favorite entries and check out the new arrivals at Pottery Barn.
Inspired by their all-new 2013 ES, Toyota's premium car brand, Lexus, has launched their Ignition project. As part of the campaign, Lexus has selected eight high-tech start-up products that need funding to move into production. The automaker will then select four of the eight products based on the number of votes received from users.
Thismoment's DEC for Lexus Ignition allows users to vote for their favorite product. The four winners will receive up to $25,000 each, while Lexus will give away up to $100,000 to fund the stunning works of technology. This DEC also allows users to learn more about the products.
Welcome to Hotel Transylvania, Count Dracula's five-star resort, where monsters can be themselves, away from human interference. Sony Pictures' animated film sees Count Dracula go into an overprotective mode when a boy stumbles upon the resort and falls for the count's daughter.
Thismoment's DEC for Hotel Transylvania features trailers, promotional videos and enables fans to learn more about the film. This DEC also includes a series of interesting games, which are separated by short clips from the movie.
Held in Florida, the 2012 Republican National Convention saw the US Republican Party members gather to nominate Mitt Romney for President and Paul Ryan for Vice President for the 2012 elections.
Thismoment's DEC for GOP 2012 features everything users want to know about the convention. Users can check out the highlights and best moments, browse through videos and learn more about Romney. This DEC also includes informative infographics, photos and tweets related to the 2012 Republican National Convention.
Coca-Cola's Peace One Day is a non-profit organization founded by Jeremy Gilley. Efforts by the organization resulted in the unanimous adoption by UN member states of the very first annual day of global ceasefire and non-violence, Peace Day. This year's Peace One Day celebrations saw Elton John, James Morrison and 2CELLOS come together for a concert celebrating Global Truce 2012.
Live-streamed to their Mexican consumers using Thismoment's DEC platform, the event also featured contributions from Gilley, Lily Cole and Peace One Day Ambassador, Jude Law.
AmFam DEC Functions as One-Stop-Shop for Users' Insurance Needs
Offering life, health, property, auto insurance and more, American Family Insurance or AmFam is a private mutual company that was founded in 1927.
The DEC for American Family Insurance, created by Thismoment, features everything users want to know about the company. Users can watch promotional videos, obtain consumer and product information and check out the 2012 Dreams Protected Tour. This DEC also enables users to get quotes, find agents and follow AmFam on social sites.
Levi's Helps Consumers Stay Updated on Latest Styles
American Jeans and casual wear manufacturer, Levi Strauss & Co started back in 1853 and was the first company to manufacture blue jeans.
Thismoment's DEC for Levi's allows users to learn more about the brand. Users can check out recent commercials, stay updated about the latest styles in men's and women's wear and know more about upcoming events.
Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world's biggest brands. To learn more, please visit www.thismoment.com.
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