This month's special feature is a webinar presented by Jonathan Eccles - Product Manager, Social Integration, Thismoment. Join us for a free webinar on Facebook's Open Graph and what this means for the larger semantic web and how it impacts brands.
Highlights of the webinar include:
What is Open Graph and Publishing Actions?
What does it mean for web users and brands?
How does it change how people share their experiences?
Will we see similar offerings from other social networks?
Date: Wednesday, August 8, 2012 - 11 AM to 12 PM PDT
Thismoment has been featured in Altimeter's latest report title "The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media". This new research report, co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
The increasing pressure to look for new ways to engage and retain consumers has made brands vulnerable to social media fatigue. Additionally, the recent proliferation of social platforms and increase in mobile users means brands have to constantly stay on their toes and churn out original content regularly. How can brands manage their social presence and keep exhaustion at bay?
Besides being the preferred platform for uploading and distributing videos online, marketers are leveraging YouTube for everything from improving brand visibility to engaging with customers. With the emergence of YouTube as a powerful social branding platform, we can expect to see an increase in the deployment of UGC campaigns over the next few years.
From Facebook to Pinterest, brands today are present on multiple social channels. However, when it comes to successfully managing their social presence, especially in terms of engagement, it's crucial to have a solid business plan. Keeping this in mind, today's marketers are investing only in those social platforms that will help fulfill their objectives, reusing content, and striving to maintain consistency across all channels.
The modern marketer believes in establishing strong, emotionally connected relationships with consumers. With the increased focus on building relationships, brands' social engagement strategy will be more customer-centric. Over the next few years, there will be an increase in brands leveraging UGC and using brand-ambassadors to improve engagement, while going easy on the sales talk.
A few of Thismoment's new DEC product features announced this month.
Push/Pull Content Updating to/from YouTube
Thismoment's deep YouTube integration now allows customers to manage their YouTube video titles and descriptions directly within the CMS. Two new options, 'Pull from YouTube' and 'Push to YouTube', are now available directly within the Content Edit window. On authorization of the YouTube account for the video in question, users can update the title and description with one click.
The web is moving closer to sending all of their traffic over HTTPS. This has made it imperative for the apps and iframes that load within those environments to also utilize HTTPS. To avoid the "this page contains insecure content" alert from popping up, going forward, all new DECs will be spun up with HTTPS from the start.
Each month, this section will highlight customer examples across different industries. Follow the links below to see live customer channels developed and powered by Thismoment.
Nissan DEC a Real Treat for Motorsport Fans
Japanese automaker, Nissan, has produced an extensive range of mainstream cars, trucks, sports cars and also manufactures a range of luxury models branded as Infiniti.
Thismoment's DEC for Nissan UK is a real treat for motorsport fans. Users can check out what Nissan has been up to at Le Mans, learn more about their GT Academy and browse through various videos. Users can also know more about the products in the Nissan line up and participate in the GT Academy contest on this DEC.
Using Thismoment's DEC platform, Intel Corp. has launched their 'A Momentary Lapse' UGC contest. To participate, users are required to submit a photo or a time-lapse and/or slow motion video to win $50,000 in prizes, including Dell XPS Ultrabook™ devices, Canon camera packages and Cyberlink editing software. The winner will also be featured in an Intel advertisement.
This DEC also allows users to view inspirational videos, learn slow-motion photography techniques and browse through the submitted entries.
Tyler Perry's search for a talented fan to join the cast of his next production is almost complete. The actor, writer, director and producer of Lionsgate's Madea's Witness Protection, has selected 10 finalists from the submitted entries.
Created on Thismoment's DEC platform, the UGC contest required fans to audition for the role by recording and uploading videos of themselves. This DEC features the submitted entries and top ten videos. Users can also learn more about the film.
Oracle Corp is a developer and marketer of computer hardware systems and enterprise software products, especially database management systems.
The Oracle DEC features informative videos that focus on the company's Customer Experience Revolution campaign. Users can browse through consumer stories and watch what Oracle visionaries have to say, among other things. The DEC also encourages users to register for the "Oracle Open World" event and join the Customer Experience revolution.
Thismoment delivers an Enterprise System for Social Brand Marketing, called the Distributed Engagement Channel (DEC). Used by over 150 Fortune 500 brands, DEC is a real-time platform for managing a brand's digital presence. Thismoment DEC enables companies to build beautiful, engaging and consistent global brand experiences with video content, social conversations, and creative assets across earned, owned, and paid media channels. Powering over 300 brand channels across Facebook, YouTube, brand sites, tablet, mobile, and digital outdoor devices, brands can measure performance through dashboards and comprehensive analytics.