Thismoment's Distributed Engagement
Channel (DEC) Customers to Benefit From Easier Discovery and
Comprehensive Control of User Experience From Point of Discovery
SAN FRANCISCO, CA--(Dec 12, 2011) - thismoment,
a digital marketing platform and YouTube brand channel developer, today
shared its best practices for ensuring the best possible user
experience on YouTube. In early December, YouTube
rolled out a major redesign of its site, launching a new user homepage,
upgrading channels for content producers, and updating the user
experience of the site in general. The new design offers brands numerous
new features and benefits but as with all change, understanding exactly
how to optimize the brand experience through these changes is of
paramount importance.
Having developed more brand channels on YouTube than any other company, thismoment is helping brands make the Channel migration simple and efficient through its Distributed Engagement Channel (DEC).
"YouTube's new redesign is a fantastic step forward for content producers and brands who wish to establish YouTube as an anchor destination on the web," said Ankarino Lara, CPO and co-founder of thismoment. "Brands will find that they are more easily discovered through the new channel paradigm, and with the new tabs, brands now have an opportunity to do far more than simply post videos. A higher level of engagement and conversation has been enabled with their audiences and while brands will need to review and likely update the overall user experience of their channels, most brands will see a significant uptick in brand engagement and satisfaction as a result of the redesign."
Lara went on to detail the three most important issues brands should consider as they migrate to the new channel design:
"As our clients have migrated to the new channels, they are finding that they have just scratched the surface of what they can do on YouTube," continued Lara. "We look forward to continuing to work with our clients to push the envelope of creativity, all the while ensuring that their YouTube channels are effectively optimized within their larger digital marketing portfolio."
About thismoment
Thismoment is a leading provider of digital marketing SaaS solutions. Its Distributed Engagement Channel (DEC) is a real-time platform for managing a brand's digital presence, including social content, conversation and creative assets across earned, owned and paid media channels on web, tablet, mobile, and digital outdoor devices. Launched in March 2010, DEC is already used by more than 100 Fortune 500 brands. To learn more, please visit thismoment.com.
Having developed more brand channels on YouTube than any other company, thismoment is helping brands make the Channel migration simple and efficient through its Distributed Engagement Channel (DEC).
"YouTube's new redesign is a fantastic step forward for content producers and brands who wish to establish YouTube as an anchor destination on the web," said Ankarino Lara, CPO and co-founder of thismoment. "Brands will find that they are more easily discovered through the new channel paradigm, and with the new tabs, brands now have an opportunity to do far more than simply post videos. A higher level of engagement and conversation has been enabled with their audiences and while brands will need to review and likely update the overall user experience of their channels, most brands will see a significant uptick in brand engagement and satisfaction as a result of the redesign."
Lara went on to detail the three most important issues brands should consider as they migrate to the new channel design:
- Channel pages have become more prominent
- As part of the YouTube redesign, there are more links driving YouTube
users to channels on the Home Page, the Watch page, and within YouTube
search. This gives brands an opportunity to more effectively control the
discovery process and that critical "first impression." As such, brands
need to pay even more attention to the aesthetics and programming of
their YouTube channel.
- Keep tabs on your tabs - Brands can
leverage YouTube's new tabbed channel structure to showcase their video
libraries, additional channels, official sites, playlists, and more.
Brands should pay attention to the new "feed" tab, which allows brands
to feature not just their own videos but also to post bulletins as well
as interactions with other channels and videos.
- The "custom" tab can be your best friend
- The "custom" tab gives brands an opportunity to truly unleash their
creativity. Enabled with a full-width iFrame, the custom tab is a very
potent tool! And since brands can choose the custom tab as their default
tab, they can control the user experience from the initial point of
entry. Additionally, with a thismoment DEC, brands can keep their
audience engaged within the channel as they watch videos and interact with the content rather than sending users out to the YouTube watch page.
"As our clients have migrated to the new channels, they are finding that they have just scratched the surface of what they can do on YouTube," continued Lara. "We look forward to continuing to work with our clients to push the envelope of creativity, all the while ensuring that their YouTube channels are effectively optimized within their larger digital marketing portfolio."
About thismoment
Thismoment is a leading provider of digital marketing SaaS solutions. Its Distributed Engagement Channel (DEC) is a real-time platform for managing a brand's digital presence, including social content, conversation and creative assets across earned, owned and paid media channels on web, tablet, mobile, and digital outdoor devices. Launched in March 2010, DEC is already used by more than 100 Fortune 500 brands. To learn more, please visit thismoment.com.
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